Episode 41: The Doula Darcy on Marketing Your Birth Business

Episode Summary

Darcy Sauers, founder of The Postpartum Doula Academy and a DONA certified postpartum doula since 2010, joins us to talk about marketing your birth business and the mindset shift it actually requires. Darcy is firm on the point most of us have to keep relearning: collaboration over competition.

We talk about why banding together as birth workers makes your marketing more effective, not less, where doulas tend to waste their time and energy in marketing, and what postpartum doulas need to do differently. Hillary and Darcy do not pull punches on the marketing habits that cost us business without growing it.

Useful for postpartum doulas building or refreshing a marketing strategy, and for birth professionals tired of feeling like they have to elbow the doula next door to get clients.

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Mentioned in This Episode

Darcy Sauers, The Doula Darcy

The Postpartum Doula Academy