Everyone who comes through doula training asks the same question: how do I actually find my first clients? In this episode, Dr. Robin Elise Weiss and Dr. Hillary Melchiors cut through the anxiety around getting started and offer practical, grounded strategies for new birth and postpartum doulas who are ready to build a practice. The conversation covers everything from the psychology of feeling “ready” to the concrete mechanics of networking, social media, pricing, and contracts, and it does so in a way that will resonate with trainers and agency owners who field this question constantly.

Robin and Hillary draw on their own very different origin stories, including Robin starting before the internet existed and Hillary stumbling into the work with a fresh PhD and a serious case of imposter syndrome, to make the point that there is no single right path to those first three births. What matters is telling people what you do, showing up consistently, building relationships with providers and other doulas, and not letting the pursuit of perfect paperwork or one more training become an excuse to delay. The episode closes with a clear-eyed discussion of pricing, shadowing, and the mindset shift from believing clients will find you to understanding that it is your job to be findable.