Episode 11: Liz Jostes on Social Media for Birth Pros

Episode Summary

Hillary sits down with Liz Jostes from Eli Rose Social Media for the social media episode you have been quietly hoping someone would record. Liz is funny, deeply knowledgeable, and built her business around helping very small businesses, which is what most of us are.

We talk about the best reason to use social media as part of your marketing strategy, specific tools for targeting better across platforms, how to warm up an audience that does not know you yet, and why your content matters more than your camera. Liz also shares a few equipment tips and the kind of pearls only somebody who has been at this a long time bothers to mention.

If you have been told to post more without anyone explaining what would actually move the needle, this is the episode. Practical, honest, and lighter than you would expect for a marketing conversation.

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Mentioned in This Episode

Eli Rose Social Media (Liz Jostes)

Content creation as a small business marketing tool