Episode 34: Nichole Joy on Virtual Doula Business Planning

Episode Summary

This is a special bonus episode. Shifting doula services to offer virtual support takes more planning than a lot of doulas realized when the pandemic forced the move, and Nichole Joy comes in with the practical specifics.

We talk about marketing virtual doula services without coming across as desperate or generic, pricing decisions when the work looks different from the in-person version, and the business choices that make a virtual offering sustainable rather than reactive.

Useful for doulas building a virtual offering on top of existing services, and for anyone trying to figure out what to charge when the model changes underneath them.

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Nichole Joy on virtual doula business planning

Pricing and marketing for virtual doula services