In this 5th episode of The Birth Geeks Podcast Hillary chats with social media guru Liz Jostes from Eli Rose Social Media. They chat about the best reason to use social media for your small business marketing strategy, specific tools for better targeting your marketing across platforms and warming up your audience, and why content creation is so important. Liz even shares a few equipment tips and other pearls of serious social media wisdom. As you will hear in the interview, Liz is not only funny but also ridiculously knowledgeable about both social media and how truly tiny businesses work.