In this 5th episode of The Birth Geeks Podcast Hillary chats with social media guru Liz Jostes from Eli Rose Social Media.
They discuss the best reason to use social media for your small business marketing strategy, specific tools for better targeting your marketing across platforms & warming up your audience, and why content creation is so important. Liz even shares a few equipment tips, including the microphone and software she uses (linked here). As you will hear in the interview, Liz is not only funny but also ridiculously knowledgeable about social media and also about how truly tiny businesses work.
As we always try to show our geeky side, in this episode Robin reviews Sheila Kitzinger’s book: A Passion for Birth: My Life: Anthropology, Family, & Feminism.
In addition to the interview, Liz has been so kind to also send us some links to helpful blog posts that she has written on some of the topics that we discussed, in case this episode whets your appetite for a deeper dive into the social media world:
- Developing content creation strategy
- Why content creation strategy is important
- Why content creation is critical for social media
- 7 reasons why your online marketing isn’t working
- Getting back to online marketing basics
- How to get maximum blog exposure
- Optimize your Facebook video
- Improve your Facebook Live videos
- Facebook Business Page Video Library
Hashtags mentioned: #eyebombing & #ihavethisthingwithtiles
In the episode, Liz mentions of a way to turn off the Facebook response time notification on your business page, but after looking again, she believes it may have been just a pilot program because it is no longer an available action that we could find.
Be sure to connect with Eli Rose Social Media for quality expert small business-focused social media advice:
Thank you so much for listening in, and remember to rate, review, & subscribe wherever you do so.