Thick Strategy

Thick Strategy

When thinking about marketing your services, it is imperative that you not only think about your breadth, but also about your depth. Spreading your marketing wide is important but focusing in on specific areas can help you hone your message for a very specific...
Unexpectedly Helpful Connections

Unexpectedly Helpful Connections

When I was starting out my doula and childbirth education business, I tried to make sure I made all the right connections and studied all the right things to gain the right expertise. The regular business connections were essential like an accountant, a lawyer, and a...
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