You definitely should be, for three huge reasons.
- Pictures tell a story! We consume sooo many images a day, and most brains process them without even thinking explicitly about them. You can tell an entire story with just one photograph, and using visual content that is on-brand including colors, shapes, and textures helps people associate your brand with those things.
- Visual content increases conversion! You don’t have to believe me, but you should believe the marketing experts! (That link above has some excellent tips, so seriously, go check them out!!) Potential customers are more likely to interact with your brand if you employ visual content in your social media posts and on your website. Conversion means that those people who do engage with your visual content are more likely to convert to actual paying clients. Connection with your target market is key, and visual content is going to help increase the likelihood that these potential clients will not only engage with you but also turn into paying clients of yours in the future! <insert happy dance here>
3. More people will see and share your content! More eyeballs means greater impact and greater impact helps spread your message further and reach more potential clients. Think about your dream client, and what kind of pictures and graphics they would like to see and then share with their friends too. We also all LOVE referrals from previous clients, and appealing to them with visual content they can share gives them another avenue to talk about how awesome your services are in general.
- What pictures and graphics are you using? Who in the world has the time to actually create gorgeous pictures that are appropriate for their website, blog posts, and social media though?? Well, some people take pictures for a living, so those people definitely do have the time and skills to take amazing pictures, but here comes the issue: their pictures are their property! Just because you find a cool picture on the internet does NOT mean that you can just take it and use it, even if you do credit the photographer or graphic designer. Copyrighted materials shouldn’t be your only concern either, because stealing is just wrong yo! So is stealing someone’s social media content and using it as your own…but I think that is a topic for another post.
What’s the Answer?
- So you don’t have time to take a million gorgeous Instagram worthy pictures and you really would like to promote some visual content on your social media and website, but don’t know where to start to be ethical about what you use. The answer is, that there are ethical and FREE ways to use other people’s pictures! We have 2 sites that we like to use to find free pictures: Unsplash & Pixabay. Of course, each has its own benefits and drawbacks, but the best part of these pictures is that they are completely FREE and open for anyone to use anywhere. We like to give credit when we can, so definitely consider doing that too. You can search for pictures using all kinds of labels on these sites, and we highly recommend thinking outside the usual birth ideas–especially because who wants to compete with these amazing birth photographers that are out there now! Speaking of which, hooking up with a local birth photographer can also be a great collaboration for this kind of thing too! We always love to #supportlocal when we can!
For creating easily shareable graphics, we like to use Canva! It is really simple and the basic program is FREE. The best part about Canva is that you can upload pictures and save 3 of your exact brand colors to use for all kinds of things. There is a bit of a learning curve to using Canva, but once you get the hang of it, it really is quite easy and a very useful tool for creating graphics to use on multiple different social media platforms and your website. What image on a childbirth professional website or social media post made the biggest impression on you in the last year?